Tuesday, March 27, 2007

Selling HOV Lane Access II

Back in February I made note of a story on selling HOV lane access to hybrid drivers in California. Since access was granted based on a sticker that stayed with the vehicle, one would expect that used hybrids with the sticker would sell for more than those without. The price difference tells us what the market thinks HOV lane access is worth. Turns out it's worth $4,000 according to Kelley Blue book.

Californians appear willing to pay $4,000 more for used gasoline-electric hybrid vehicles that have state-issued carpool stickers than for hybrids that don't, according to a sampling of prices by Kelley Blue Book for USA TODAY.

It is interesting to note that when dealers were originally selling the vehicles they marked them up about $4,000. Markets work and car dealers can get the price right.

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